The International Liquid Terminals Association (ILTA), celebrating its 50th anniversary, has announced a comprehensive rebrand that underscores its commitment to representing and supporting the liquid terminal industry. The rebranding effort includes a new logo and brand identity designed to convey strength, resourcefulness, intellect, authority, and patriotism. These qualities are visually represented through deep red and blue tones, reflecting ILTA’s dedication to advocacy with the U.S. Congress and federal agencies in Washington, DC.
In addition to its organisational rebranding, ILTA has refreshed the logo for its annual conference and trade show, drawing inspiration from the cylindrical shape and circular tops of liquid storage tanks. This updated design symbolises the relationships and connections formed at the event, held annually in Houston, reinforcing the industry’s sense of community and shared purpose.
The rebrand aligns with ILTA’s 2025 strategic plan, which focuses on three key priorities: increasing brand awareness, enhancing member experiences, and strengthening advocacy on behalf of the liquid terminal sector. With the introduction of new member resources and this renewed identity, ILTA reaffirms its role as the voice of the industry, committed to fostering growth, connection, and influence within the sector.
For more information visit www.ilta.org