PakEnergy, a leading provider of SaaS business automation technology for the energy sector, today announced it has appointed Meredith Clements Roth as chief marketing officer (CMO).
Roth, reporting directly to CEO Brent Rhymes, will be responsible for building the company’s marketing automation and lead-generation system, as well as corporate communications, advertizing and media relations.
Roth has already delivered PakEnergy’s corporate rebrand, which includes a new company name, logo and messaging. PakEnergy, LLC is a portfolio company of Charlesbank Technology Opportunities Fund, a fund managed by middle-market private investment firm Charlesbank Capital Partners.
Rhymes, CEO of PakEnergy, said: “Our C-Suite needed a skilled leader who not only could rebuild our entire marketing infrastructure but also had the creative chops to reimagine PakEnergy’s overall brand—Meredith Roth fulfills that mandate, and more.
“Since assuming the CMO role in April 2022, Meredith already has done more for the company’s marketing performance than the last three years combined.
“PakEnergy—America’s independent, upstream, and midstream software company—is set to dominate business automation in the energy sector. Full-funnel marketing, revenue generation, and every facet of digital marketing will be deployed to ensure PakEnergy meets that mandate.
Roth’s statement about her appointment said: “A Nobel Laureate gathering in Petra, Jordan; a wind energy NGO launched at Davos by Vestas, Bloomberg, WWF, and hosted by Tina Brown; and serving as Nasdaq liaison taking a private tech company through its IPO and multi-year 58% CAGR run, all are career milestones I’m proud of.
“But this moment to help PakEnergy realize its market-leader potential is an exhilarating opportunity. I’m honored to have led the rebranding and am thrilled to serve as PakEnergy’s CMO.”
Roth’s career started at IBM when recruited to the company’s prestigious Co-op program while in college. After that there were stints at Philips Electronics, GE, Ogilvy, Edelman and an array of tech companies including Magnet Interactive, KnowledgeStorm/TechTarget, Cloud ID and Zimbra, as well as years serving as an on-air news commentator.
Based in New York City and Florida, Roth is a Columbia University CMO Program participant, news junkie, and avid runner.
For more information visit www.wolfepak.com